No matter what your budget or how little time you have, you can reach new customers and grow your business using Google’s online advertising program. With AdWords, you can choose where your ad appears, set a budget that’s comfortable for you (there’s no minimum spending commitment), and easily measure the impact of your ad.With cost-per-click (CPC) bidding, you're charged only when someone clicks your ad.
AdWords gives you control over your advertising costs. There's no minimum amount that you have to spend. You set an average daily budget and choose how you'll spend your money.Every time someone searches on Google, AdWords runs an auction to determine the ads that show on the search results page, and their rank on the page. To place your ads in this auction, you first have to decide what type of customer action you'd like to pay for. For example, you might choose to pay for the following actions.
When you advertise with AdWords, your ads can appear on different places across the web, depending on how you target your ads, to whom you choose to show them, and the types of ads you create. Before you choose where to show your ads, try thinking like your customers. What do they like? What are their habits? Where are they? As you decide where to show your ads and to whom, keep in mind that some features are available only for certain campaign types. For example, maybe you want to show your ads on Google during certain days of the week. To do so, you'd create a campaign that targets the Search Network and includes all features instead of a campaign with standard features
