Don’t just sit and try to think of the best ad copy that will bring customers in -research it. Type in your most important keywords into Google and see what your PPC competitors are up to. Then simply create ad copy that’s more attractive to the user than theirs!
There’s only one way to find out which ads work best in bringing In traffic to your website, and that’s by testing them. Always have 2-3 ads running at the one time and regularly test new ads to make sure the ones you have running are bringing in the highest click through rate and conversions.
AdWords is like a game and you want to gain the highest quality you can for your keywords as this will ultimately lower your cost per click.
Example: CPC = Quality Score x Bid
Flag this up to Google, add a profitable keyword into the url and optimize the page to include the keyword too!
Break your campaigns up into different campaigns targeting different locations. This allows you to target different keywords and ads towards different areas.
Once your ads have been running for a while you can identify the times of day when users are more likely to convert into customers.
Dynamic Keyword insertion (DKI) allows you to enter a snippet of code that will automatically update your ad with the keyword in your account that the user has searched for. It’s not the easiest of techniques to use but it makes your ads more relevant to potential customers
If you need to keep the costs down focus on phrase and exact matches keywords rather than broad. Whilst this will lower the number of impressions your ads get it will also lower the cost of wasted clicks with your ads only showing for more specific and relevant search terms
